Your Performance Hub in Abu Dhabi
Elite-level performance support in Abu Dhabi, built on sports science and real-world experience
Athlete Focused Abu Dhabi provides elite-level performance support grounded in sports science and delivered by experienced practitioners who have worked across high performance environments.
Our approach combines strength and conditioning, sports science, nutrition and performance psychology to create tailored programmes that help people perform at a higher level than before they worked with us.
As sport continues to grow across the UAE, our role is to support that ambition, widening access to high-quality performance support so individuals and teams can realise their full potential in both sport and work.
OUR APPROACH
Corporate Performance Support
Applying elite sport principles to business environments, helping individuals and teams improve energy, focus and decision making.
We will continue to expand our offering in line with demand, including nutrition, female athlete health and wider performance services
Sports Science & Performance Profiling
Data-led insights to understand current performance and track progress over time. For example, we use structured profiling to identify gaps in speed, strength or endurance, then build a targeted plan around it.
Performance Psychology
Support to help you manage pressure, build confidence and perform consistently when it matters.
Meet The Team
CEO
Andy is the founder of Athlete Focused and has over 15 years’ experience working in elite sport as a strength and conditioning coach, sport scientist and performance leader.
He has a PhD in sport science and has worked with Olympic, Paralympic, Commonwealth and Professional athletes, and high performing corporate executives.
Director
Stephen completed a PhD on mental toughness in Scottish Rugby Union, integrating sport psychology and applied sport science. He is a Trainee Sport and Exercise Psychologist and has worked with a range of professional teams, individual athletes, and corporate clients.
Director
Joni Shanta HCPC is a Director at Athlete Focused and leads the organisation’s Abu Dhabi hub, driving high‑quality athlete support and operational excellence across the region. With over a decade of experience in high‑performance sport, she brings a calm, assured leadership style and a deep understanding of what athletes and organisations need to thrive. Joni oversees programme delivery, staff development, and partnership growth in the UAE, ensuring Athlete Focused’s values and standards are embedded in every interaction. Her background in elite sport and her commitment to creating supportive, athlete‑centred environments make her a key force in expanding Athlete Focused’s impact internationally.
WHAT WE OFFER IN Abu Dhabi
Build a high-performance environment without the overheads. Expert coaching and consulting for clubs.
Tailored 1:1 support for individuals looking to drive performance, improve wellbeing and prevent injuries.
Holistic development camps designed to build confidence, resilience and performance skills for young athletes.
Bring athlete-level performance into your workplace with programmes that improve wellbeing and productivity.