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Supporting Athletes, Schools, Sports Clubs
& Businesses. 

At Athlete Focused, we are dedicated to supporting individual athletes, sports groups, businesses, and upcoming performance specialists in their pursuit of success, whether it's personal achievements, team leadership, business growth, or shaping the future of sports.

We’re here to support your journey.


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About Athlete Focused

At Athlete Focused, our mission is to empower thousands of individuals and organizations to achieve excellence in their respective fields. With a deep commitment to success and a proven track record, we’ve helped countless people secure victories in their chosen domains.

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Our Impact


Elite Sports Teams

We’ve had the privilege of working with elite sports teams, optimizing their performance, and propelling them to victory. Whether on the field, court, or track, we understand the unique demands of competitive sports and offer tailored strategies for success.


Educational Institutions

Our reach extends to schools and universities, where we’ve integrated sports and education to foster well-rounded, motivated learners. We believe that academic and athletic growth go hand in hand, and our programs reflect this synergy.


Corporate Institutions


The principles of sports success extend beyond the playing field. We’ve partnered with corporate institutions to infuse these principles into their organizational culture, improving leadership, teamwork, and overall performance.

"In my time working with Jonny, he has helped me really grown into a much better athlete. He has helped grow mentally and physically, namely in my confidence and strength. Jonny has a real knack for encouraging people and ensuring they don’t feel judged."

Robbie Dale – Rugby Player (West of Scotland FC)

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Sport Exercise

Our Commitment

With a wealth of experience and expertise, Athlete Focused is dedicated to bringing out the best in individuals and teams. We understand that success is more than a goal; it’s a journey. Our approach is dynamic, results-oriented, and tailored to your specific needs.

Athlete Focused is more than a platform; it’s a dynamic community of winners. Whether you’re an elite athlete, a student striving for excellence, or part of a forward-thinking corporation, we invite you to join our network of achievers.

  • Do you work with small businesses to improve employee wellness?
    The quickest way to get support is to complete a contact us form on the website and we will be in touch to discuss your requirements and provide you with a bespoke proposal based on your needs.
  • I’m a sports coach looking for support for my team how do I get this?
    The quickest way to get support is to complete a contact us form on the website and we will be in touch to discuss your requirements and provide you with a bespoke proposal based on your needs.
  • Are all sessions face-to-face?
    No, we have a flexible model which can be completely online, totally face-to-face or a hybrid of both. We have AF branches in Glasgow, Edinburgh and Northern Ireland but have provided support for athletes as far away as Tasmania, Australia and San Francisco, USA.
  • Do Athlete Focused work with children/youth athletes?
    Yes, we pride ourselves on our ability to provide appropriate support for all athletes whatever their age, training experience and sport.
  • How do I sign up?
    If you are an individual athlete and know exactly what you need, go to our pro store and sign up for the service you require. If you are unsure, book a call and our support team can guide you on what will help you achieve your goals. If you are a sports coach, club administrator or a business executive then fill in a contact us form and we will be in touch as soon as possible.
  • Why would we subcontract our support services instead of employing our own staff?
    We are often asked this question and it’s simple really. When you use our team you don’t just get one or two individuals, you get a wide range of experts, our systems and processes, equipment and our internal CPD system. You don’t need to worry about administrative things like Tax or Personal Development Plans, as we have these covered. Both most of all we are experts in our field and have a full evidence based, proven system ready to place into your organisation.
  • What happens when I sign up?
    When you sign up you’ll get an email to organise your first meeting and initial consultation. This will be where you can explain your goals and we will start to develop your plan. You might be given some ‘homework’ so we can set some baselines or you’ll complete a face-to-fave profiling session to assess your strengths and areas to work on. After this process, you’ll get your programme and your journey to elite performance will really kick into gear!
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Still have questions?

Discover the path to victory, where performance meets purpose. Athlete Focused - Empowering Excellence.


Contact Us

Let’s unlock your full potential together.

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