Cookie Policy - Athlete Focused

Cookie Policy
Last updated: [02.06.2026]

We use cookies and similar technologies to run our website, improve performance, and (if you choose) measure usage.

1) What are cookies?

Cookies are small text files stored on your device. Some are necessary for the website to work; others help us understand usage or support marketing.

2) Cookie choices and how to change them

When you first visit our site, you’ll see a cookie banner where you can:

Accept all cookies
Reject non-essential cookies
Choose preferences by category

You can change your choices at any time via the Complianz cookie pop-up on the homepage.

3) Types of cookies we use

Strictly necessary cookies (always on)
Required for core site functions such as security, page navigation, account login, and payment flow.

Examples may include:

Security and firewall cookies (including Wordfence)
Session/login cookies
Basket/checkout cookies (if applicable)

Analytics cookies (optional)
Used to understand how people use the site so we can improve it.

GA4 (only set if you consent)

Marketing cookies (optional)
Used to measure or improve marketing performance (for example, tracking email campaign performance if enabled).

Mailchimp tracking (only set if you consent and if enabled)

4) Cookie details

Because cookie names and lifetimes can change based on configuration, plugin versions, and consent settings, we maintain a current cookie list here:


	
		WooCommerce
		Functional
		Consent to service woocommerce
		
	
	
		Usage
		We use WooCommerce for webshop management. Read more about WooCommerce
	
	
		Sharing data
		This data is not shared with third parties.
	
	
    Functional
    
	Name

wc_cart_hash_*

	Expiration

session

	Function

Store items in shopping cart

	Name

woocommerce_items_in_cart

	Expiration

session

	Function

Store items in shopping cart

	Name

woocommerce_cart_hash

	Expiration

1 day

	Function

Store items in shopping cart

	Name

wp_woocommerce_session_*

	Expiration

session

	Function

Store performed actions on the website

	Name

wc_fragments_*

	Expiration

persistent

	Function




    Purpose pending investigation
    
	Name

wc_*

	Expiration



	Function



	
		HubSpot
		Marketing, Functional, Preferences, Statistics
		Consent to service hubspot
		
	
	
		Usage
		We use HubSpot for marketing automation (automated email marketing). Read more about HubSpot
	
	
		Sharing data
		For more information, please read the HubSpot Privacy Statement.
	
	
    Marketing
    
	Name

hubspotutk

	Expiration

13 months

	Function

Store and track a visitor's identity

	Name

__hstc

	Expiration

13 months

	Function

Store time of visit


    Functional
    
	Name

__hs_cookie_cat_pref

	Expiration

6 months

	Function

Store cookie consent preferences

	Name

__hssc

	Expiration

30 minutes

	Function

Store anonymized statistics

	Name

*_key

	Expiration

2 weeks

	Function

Store logged in users

	Name

hs_ab_test

	Expiration

session

	Function

Store ID's of experiments and sessions for A/B testing

	Name

__hs_do_not_track

	Expiration

6 months

	Function

Store 'do not track' signals


    Preferences
    
	Name

messagesUtk

	Expiration

13 months

	Function

Store browser details

	Name

__hsmem

	Expiration

1 week

	Function

Store logged in users

	Name

hs-messages-is-open

	Expiration

30 minutes

	Function

Store if a message has been shown


    Statistics
    
	Name

__hssrc

	Expiration

session

	Function

Store a unique session ID




	
		Google Analytics
		Statistics
		Consent to service google-analytics
		
	
	
		Usage
		We use Google Analytics for website statistics. Read more about Google Analytics
	
	
		Sharing data
		For more information, please read the Google Analytics Privacy Statement.
	
	
    Statistics
    
	Name

_ga

	Expiration

2 years

	Function

Store and count pageviews

	Name

_ga_*

	Expiration

1 year

	Function

Store and count pageviews




	
		Facebook
		Marketing, Functional
		Consent to service facebook
		
	
	
		Usage
		We use Facebook for display of recent social posts and/or social share buttons. Read more about Facebook
	
	
		Sharing data
		For more information, please read the Facebook Privacy Statement.
	
	
    Marketing
    
	Name

_fbp

	Expiration

3 months

	Function

Store and track visits across websites

	Name

_fbc

	Expiration

2 years

	Function

Store last visit

	Name

fbm*

	Expiration

1 year

	Function

Store account details

	Name

xs

	Expiration

3 months

	Function

Store a unique session ID

	Name

fr

	Expiration

3 months

	Function

Provide ad delivery or retargeting

	Name

act

	Expiration

90 days

	Function

Store logged in users

	Name

datr

	Expiration

2 years

	Function

Provide fraud prevention

	Name

c_user

	Expiration

30 days

	Function

Store a unique user ID

	Name

sb

	Expiration

2 years

	Function

Store browser details

	Name

*_fbm_

	Expiration

1 year

	Function

Store account details


    Functional
    
	Name

wd

	Expiration

1 week

	Function

Read screen resolution

	Name

csm

	Expiration

90 days

	Function

Provide fraud prevention

	Name

actppresence

	Expiration

session

	Function

Store and track if the browser tab is active




	
		Sourcebuster JS
		Statistics
		Consent to service sourcebuster-js
		
	
	
		Usage
		We use Sourcebuster JS for visitor tracking. Read more about Sourcebuster JS
	
	
		Sharing data
		This data is not shared with third parties.
	
	
    Statistics
    
	Name

sbjs_migrations

	Expiration

6 months

	Function

Store the user's usage history

	Name

sbjs_current_add

	Expiration

6 months

	Function

Store and count pageviews

	Name

sbjs_first_add

	Expiration

6 months

	Function

Store and count pageviews

	Name

sbjs_current

	Expiration

6 months

	Function

Store browser details

	Name

sbjs_first

	Expiration

session

	Function

Store and track interaction

	Name

sbjs_udata

	Expiration

6 months

	Function

Store a unique session ID

	Name

sbjs_session

	Expiration

30 minutes

	Function

Store and count pageviews




	
		Stripe
		Functional
		Consent to service stripe
		
	
	
		Usage
		We use Stripe for payment processing. Read more about Stripe
	
	
		Sharing data
		For more information, please read the Stripe Privacy Statement.
	
	
    Functional
    
	Name

__stripe_mid

	Expiration

1 year

	Function

Provide fraud prevention

	Name

__stripe_sid

	Expiration

30 minutes

	Function

Provide fraud prevention




	
		WordPress
		Functional
		Consent to service wordpress
		
	
	
		Usage
		We use WordPress for website development. Read more about WordPress
	
	
		Sharing data
		This data is not shared with third parties.
	
	
    Functional
    
	Name

wp-settings-*

	Expiration

persistent

	Function

Store user preferences

	Name

wordpress_logged_in_*

	Expiration

persistent

	Function

Store logged in users

	Name

wordpress_test_cookie

	Expiration

session

	Function

Read if cookies can be placed

	Name

wp_lang

	Expiration

session

	Function

Store language settings




	
		Automattic
		Statistics
		Consent to service automattic
		
	
	
		Usage
		We use Automattic for website development. Read more about Automattic
	
	
		Sharing data
		For more information, please read the Automattic Privacy Statement.
	
	
    Statistics
    
	Name

tk_qs

	Expiration

30 minutes

	Function

Provide functions across pages




	
		LiteSpeed
		Functional
		Consent to service litespeed
		
	
	
		Usage
		We use LiteSpeed for website hosting. Read more about LiteSpeed
	
	
		Sharing data
		This data is not shared with third parties.
	
	
    Functional
    
	Name

_lscache_vary

	Expiration

2 days

	Function

Provide the prevention of cached pages




	
		Wordfence
		Functional
		Consent to service wordfence
		
	
	
		Usage
		We use Wordfence for security and fraud prevention. Read more about Wordfence
	
	
		Sharing data
		For more information, please read the Wordfence Privacy Statement.
	
	
    Functional
    
	Name

wfwaf-authcookie*

	Expiration

1 day

	Function

Read to determine if the user is logged in




	
		Complianz
		Functional
		Consent to service complianz
		
	
	
		Usage
		
	
	
		Sharing data
		This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.
	
	
    Functional
    
	Name

cmplz_functional

	Expiration

365 days

	Function

Store cookie consent preferences

	Name

cmplz_statistics

	Expiration

365 days

	Function

Store cookie consent preferences

	Name

cmplz_preferences

	Expiration

365 days

	Function

Store cookie consent preferences

	Name

cmplz_marketing

	Expiration

365 days

	Function

Store cookie consent preferences

	Name

cmplz_consented_services

	Expiration

365 days

	Function

Store cookie consent preferences

	Name

cmplz_policy_id

	Expiration

365 days

	Function

Store accepted cookie policy ID

	Name

cmplz_banner-status

	Expiration

365 days

	Function

Store if the cookie banner has been dismissed




	
		Google Fonts
		Marketing
		Consent to service google-fonts
		
	
	
		Usage
		We use Google Fonts for display of webfonts. Read more about Google Fonts
	
	
		Sharing data
		For more information, please read the Google Fonts Privacy Statement.
	
	
    Marketing
    
	Name

Google Fonts API

	Expiration

expires immediately

	Function

Read user IP address




	
		Google reCAPTCHA
		Marketing
		Consent to service google-recaptcha
		
	
	
		Usage
		We use Google reCAPTCHA for spam prevention. Read more about Google reCAPTCHA
	
	
		Sharing data
		For more information, please read the Google reCAPTCHA Privacy Statement.
	
	
    Marketing
    
	Name

rc::c

	Expiration

session

	Function

Read and filter requests from bots

	Name

rc::b

	Expiration

session

	Function

Read and filter requests from bots

	Name

rc::a

	Expiration

persistent

	Function

Read and filter requests from bots




	
		YouTube
		Marketing
		Consent to service youtube
		
	
	
		Usage
		We use YouTube for video display. Read more about YouTube
	
	
		Sharing data
		For more information, please read the YouTube Privacy Statement.
	
	
    Marketing
    
	Name

GPS

	Expiration

session

	Function

Store location data

	Name

VISITOR_INFO1_LIVE

	Expiration

6 months

	Function

Provide ad delivery or retargeting

	Name

YSC

	Expiration

session

	Function

Store and track interaction

	Name

PREF

	Expiration

8 months

	Function

Store user preferences




	
		LinkedIn
		Functional, Marketing, Statistics, Preferences
		Consent to service linkedin
		
	
	
		Usage
		We use LinkedIn for display of recent social posts and/or social share buttons. Read more about LinkedIn
	
	
		Sharing data
		For more information, please read the LinkedIn Privacy Statement.
	
	
    Functional
    
	Name

sdsc

	Expiration

session

	Function

Provide load balancing functionality

	Name

li_gc

	Expiration

6 months

	Function

Store cookie consent preferences

	Name

BizographicsOptOut

	Expiration

10 years

	Function

Store privacy preferences


    Marketing
    
	Name

lms_ads

	Expiration

30 days

	Function

Store and track visits across websites

	Name

_guid

	Expiration

90 days

	Function

Store and track a visitor's identity

	Name

li-oatml

	Expiration

1 month

	Function

Provide ad delivery or retargeting

	Name

li_sugr

	Expiration

90 days

	Function

Store and track a visitor's identity

	Name

UserMatchHistory

	Expiration

30 days

	Function

Provide ad delivery or retargeting


    Statistics
    
	Name

lms_analytics

	Expiration

30 days

	Function

Store and track a visitor's identity

	Name

AnalyticsSyncHistory

	Expiration

30 days

	Function

Store and track visits across websites


    Preferences
    
	Name

li_alerts

	Expiration

1 year

	Function

Store if a message has been shown

	Name

bcookie

	Expiration

1 year

	Function

Store browser details

	Name

lidc

	Expiration

1 day

	Function

Provide load balancing functionality

	Name

bscookie

	Expiration

1 year

	Function

Store logged in users




	
		TikTok
		Marketing, Functional
		Consent to service tiktok
		
	
	
		Usage
		We use TikTok for video display. Read more about TikTok
	
	
		Sharing data
		For more information, please read the TikTok Privacy Statement.
	
	
    Marketing
    
	Name

s_v_web_id

	Expiration

session

	Function

Store if the user has seen embedded content

	Name

MONITOR_WEB_ID

	Expiration

3 months

	Function

Store if the user has seen embedded content

	Name

tt_webid

	Expiration

1 year

	Function

Store if the user has seen embedded content

	Name

tt_webid_v2

	Expiration

1 year

	Function

Store if the user has seen embedded content

	Name

ttwid

	Expiration

1 year

	Function

Store if the user has seen embedded content

	Name

webapp_launch_mode

	Expiration

session

	Function

Store if the user has seen embedded content

	Name

webapp_session_id

	Expiration

session

	Function

Store a unique session ID

	Name

webapp-session-referer

	Expiration

session

	Function

Store referring website

	Name

webapp_tiktok_privious

	Expiration

session

	Function

Store if the user has seen embedded content

	Name

webapp_extra_data

	Expiration

session

	Function

Provide functions across pages

	Name

webapp_original_traffic_type

	Expiration

session

	Function

Store if the user has seen embedded content

	Name

guide-login-config

	Expiration

persistent

	Function

Store a unique user ID

	Name

__tea_cache_tokens_*

	Expiration

persistent

	Function

Store a unique session ID


    Functional
    
	Name

csrf_session_id

	Expiration

session

	Function

Provide protection against hackers

	Name

tt_csrf_token

	Expiration

session

	Function

Provide protection against hackers

	Name

_abck

	Expiration

1 year

	Function

Provide protection against hackers

	Name

__tea_cache_first_*

	Expiration

persistent

	Function

Provide load balancing functionality

	Name

webapp-newuser

	Expiration

persistent

	Function

Store first visit to the site

	Name

autoplay-config

	Expiration

persistent

	Function

Store configuration

	Name

webapp-video-mute

	Expiration

persistent

	Function

Store configuration


    Purpose pending investigation
    
	Name

f

	Expiration

persistent

	Function






	
		Miscellaneous
		Purpose pending investigation
		Consent to service miscellaneous
		
	
	
		Usage
		
	
	
		Sharing data
		Sharing of data is pending investigation
	
	
    Purpose pending investigation
    
	Name

off_canvas_9231

	Expiration



	Function



	Name

off_canvas_9308

	Expiration



	Function



	Name

off_canvas_9459

	Expiration



	Function



	Name

off_canvas_10081

	Expiration



	Function



	Name

off_canvas_9305

	Expiration



	Function



	Name

off_canvas_9757

	Expiration



	Function



	Name

off_canvas_9769

	Expiration



	Function



	Name

shopifySelectors

	Expiration



	Function



	Name

off_canvas_9372

	Expiration



	Function



	Name

off_canvas_9362

	Expiration



	Function



	Name

off_canvas_10253

	Expiration



	Function



	Name

off_canvas_9012

	Expiration



	Function



	Name

off_canvas_9763

	Expiration



	Function



	Name

off_canvas_9361

	Expiration



	Function



	Name

off_canvas_9298

	Expiration



	Function



	Name

off_canvas_9301

	Expiration



	Function



	Name

off_canvas_9348

	Expiration



	Function



	Name

off_canvas_9762

	Expiration



	Function



	Name

off_canvas_9374

	Expiration



	Function



	Name

off_canvas_10080

	Expiration



	Function



	Name

debug

	Expiration



	Function



	Name

wp-autosave-1

	Expiration



	Function



	Name

consent-policy

	Expiration



	Function



	Name

wp-settings-time-1

	Expiration



	Function



	Name

customer-effort-score-exit-page

	Expiration



	Function



	Name

storeApiCartHash

	Expiration



	Function



	Name

storeApiCartData

	Expiration



	Function



	Name

off_canvas_9761

	Expiration



	Function



	Name

adobeCleanFontAdded

	Expiration



	Function



	Name

lastExternalReferrerTime

	Expiration



	Function



	Name

topicsLastReferenceTime

	Expiration



	Function



	Name

lastExternalReferrer

	Expiration



	Function



	Name

pixelcat_id

	Expiration



	Function



	Name

fca_pc_woo_add_to_cart

	Expiration



	Function



	Name

wpcode_scroll_position

	Expiration



	Function



	Name

fedops.logger.sessionId

	Expiration



	Function



	Name

svSession

	Expiration



	Function



	Name

platform_app_1380b703-ce81-ff05-f115-39571d94dfcd_f5f36d2e-b8f9-4306-b8ea-bcfd91fb1da3

	Expiration



	Function



	Name

smt-popup-frequency

	Expiration



	Function



	Name

forterToken

	Expiration



	Function

5) Third-party cookies

Some features may set cookies from third parties (e.g., GA4, payment tools). We control what loads on our site, but third parties may set their own cookies according to their policies.

6) Contact

Questions about cookies? Email info@athletefocused.com.

LEGAL DOCUMENTS

Athlete Focused
10 Newton Terrace
Charing Cross
Glasgow G3 7PJ

info@athletefocused.com