PERFORMANCE STARTS
WITH PURPOSE

We exist to help people realise their full potential, whether in sport, education or business.

WHO WE ARE

We’re a multidisciplinary team of performance specialists spanning strength & conditioning, sports science, psychology and nutrition. Every member of our team brings academic qualifications and real-world experience from elite sport. Across our network, we combine local expertise with the backing of a trusted national brand, delivering evidence-based, tailored programmes that help people perform better and thrive in all areas of life.

We exist to help people realise their full potential, whether in sport, work or life, by delivering athlete-level support that builds confidence, drives progress and unlocks lasting success.

Our Leadership Team

  • Dr Andy White

    CEO

    Dr Andy White

    CEO

    Andy is the founder of Athlete Focused and has over 15 years’ experience working in elite sport as a strength and conditioning coach, sport scientist and performance leader.

    He has a PhD in sport science and has worked with Olympic, Paralympic, Commonwealth and Professional athletes, and high performing corporate executives.

  • Dr Stephen Leckey

    Director

    Dr Stephen Leckey

    Director

    Stephen completed a PhD on mental toughness in Scottish Rugby Union, integrating sport psychology and applied sport science. He is a Trainee Sport and Exercise Psychologist and has worked with a range of professional teams, individual athletes, and corporate clients.

  • Joni Shanta HCPC

    Director

    Joni Shanta HCPC

    Director

    Joni Shanta HCPC is a Director at Athlete Focused and leads the organisation’s Abu Dhabi hub, driving high‑quality athlete support and operational excellence across the region. With over a decade of experience in high‑performance sport, she brings a calm, assured leadership style and a deep understanding of what athletes and organisations need to thrive. Joni oversees programme delivery, staff development, and partnership growth in the UAE, ensuring Athlete Focused’s values and standards are embedded in every interaction. Her background in elite sport and her commitment to creating supportive, athlete‑centred environments make her a key force in expanding Athlete Focused’s impact internationally.

Behind the Scenes at Athlete Focused

FAQ

Yes. Supporting young athletes is a core part of what we do. Our programmes are age-appropriate, science-backed and designed to build confidence, resilience and performance skills that last. Whether your child is just starting out or competing at a high level, we provide expert coaching tailored to their stage of development.

Not at all. We offer flexible delivery to suit your needs: fully online, in-person or a hybrid of both. Our performance hubs are based in Glasgow, Edinburgh, Northern Ireland and Central, Tayside & Fife but we also work with athletes and organisations worldwide. From local schools to clients as far away as Tasmania and San Francisco, our support is accessible wherever you are.

If you know exactly what you need, head to our online store and book your service. Not sure what’s right for you? No problem, just book a call and our team will guide you. For schools, teams or businesses, simply complete our contact form and we’ll be in touch with a tailored proposal.

Once you register, you’ll receive an email to arrange your first consultation. This is where we discuss your goals and start shaping your plan. You may complete some initial profiling either online or in person to set baselines and identify priorities. From there, we design your programme and begin your journey to better performance.

The quickest way is to complete our contact form. We’ll arrange a call to understand your needs and provide a bespoke proposal that fits your team’s goals, schedule and budget.

Yes. We partner with organisations of all sizes to bring athlete-level performance principles into the workplace. Our programmes combine sports science, psychology and nutrition to improve wellbeing, boost productivity and build resilience. Every solution is tailored to your culture and goals, with flexible delivery options that make it easy to implement.

When you work with Athlete Focused, you don’t just get one person, you get a multidisciplinary team, proven systems and cutting-edge methods. We handle everything from programme design to CPD and compliance, so you avoid the overheads and admin of full-time hires. Most importantly, you gain access to elite-level expertise and evidence-based strategies that deliver measurable results.

Become a
Franchise Partner

Turn your passion into a business that makes an impact. Athlete Focused provides a low-investment, high-return franchise model backed by expert support and a values-driven approach.